GeoInsight

Know your Australian customers better

GeoInsight provides a socioeconomic ranking for your Australian customers based on their location. We’ve split the entire Australian nation into 58,000 separate areas and using statistical analysis, ranked each location from 1 to 10. You can now identify your customers who are most likely to have discretionary income available for further product purchases.

A VIP customer list? Special high end product offers? Armed with knowledge, you can target your best customers with marketing specialised to their needs and their interests.

GeoInsight customer analyses are provided as a downloadable CSV file, with customer details, the relevant census area name and ranking between 1 to 10. It’s simple to import into software such as MailChimp and other programs, allowing you to create mailing lists that use segmented marketing features.

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