What will the app do?
The app will create and configure dynamic retargeting campaign on Facebook. Once a visitor leaves your website without a purchase, he will be retargeted with a Facebook carousel ad showcasing the products he viewed during his visit.
How will the app do it?
In order to make such dynamic ads work the app will generate a catalog of all your inventory and send it to Facebook, once every 24 hours. With the help of the Facebook pixel, which tracks the products every visitor viewed, Facebook will use the catalog to display the most relevant ad for each visitor.
What is retargeting?
Retargeting, is a form of online advertising that can help you keep your products in front of visitors after they leave your store. On average only 2% of visitors convert into buyers on their first visit.
Why retargeting works?
The ROI of retargeting campaigns is much higher compared to “cold” ads, because retargeting campaigns are targeting a highly relevant audience that already visited your website and is probably interested in your products.
What is a Facebook pixel?
The Facebook pixel is a piece of code embedded in your store. Using the Facebook pixel, you can leverage the behavior of your visitors to create effective Facebook advertising campaigns.
What are dynamic product ads?
When the Facebook pixel is installed in your store, Facebook can track which specific products has the visitor viewed and display those products in the ad that will be shown to this visitor. For example: If a visitor viewed several men shirts, he will see ads for those shirts. However, dresses will not be included.
What are carousel Facebook ads?
Unlike regular image ads that can only show a single image or product, the new carousel ads are capable of showing different images all together allowing the user to navigate between them.
The app will use your Facebook pixel and your Facebook ad account, so you can stay in control. Facebook will charge you for the actual ad spend.
100% FREE? How is it possible?
This app is completely free to use. No limits or upgrades. However, we do have other paid app, feel free to check the out: Facebook Countdown Retargeting Ads , Facebook Video Ads Builder