What is Dynamic Remarketing?
Dynamic remarketing is a better version of remarketing where the ad shown to a user is influenced by the products visited. For eg: A user might see an ad for shirts if he had previously browsed shirts category. Dynamic remarketing is extremely effective for e-commerce companies due to high context.
Problems while setting up Dynamic Remarketing
Setting up dynamic retargeting is very hard. Two obvious requirements are Google merchant Center and AdWords account. Once these are setup, advertisers need to create a remarketing tag and implement them across the website with correct parameters. Manually editing theme files is the only manual way to do this which results in lot of errors.
AdNabu App for AdWords Dynamic Remarketing
AdNabu automatically creates the remarketing tag and implements it across all the pages. You do not have to edit any files or do anything manually. We will also create audiences in AdWords so that any new campaign can take advantage of them.
- Previous customers
- Customers who added to cart but did not purchase
- Customers who visited product pages but did not add to cart
- All customers who did not visit a product page
What does this app do?
This app creates a dynamic remarketing tag and implements them across your website with correct parameters. It also goes through your products and collections and creates page wise audiences in Adwords. You can create a remarketing campaign within the app once the pixel is installed.
What happens if I uninstall the app?
If you uninstall the app, the dynamic remarketing tags will stop working.
Do I need a merchant center account to do dynamic remarketing?
Yes. Google uses merchant center to fetch products and images to be shown in an ad.
Does this app setup remarketing campaigns for me?
No. This app is only sets up the tag for you in all pages and creates the audiences in Adwords. You will have to create campaigns manually.