What’s a meta description tag?

A meta description tag is a paragraph of text 160 characters long that you put inside some html. The meta description tag for this page looks like this:

<meta name="description" content="A meta description tag is a paragraph of text 160 characters long that you put inside some html. The meta description tag for this page looks like this: Shopify will ">

Shopify will generate these for you based on the text you add to the page. For products the text comes from the product descriptions.

Meta descriptions are very important for two reasons.

  1. Google will only list your site in search results if the search keyword matches with the meta description.
  2. They are what people will see when they search the page in Google.

Here’s how the search engine results page (SERP) looks with this page in the results:

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