- HTML — This stands for Hypertext Markup Language. Most websites use this language to create web pages.
- Tag — An HTML tag is a snippet of code that tells your web browser how to display the content.
- Heading — HTML has six different heading tags — h1, h2, and so on. The h1 is considered the most important tag, and the h6 is the least important. The tags are often formatted from large (or most important) to smallest (or least important).
Importance of h1 tags.
There have been plenty of trends in SEO that have come and gone, but h1s have never lost their significance.
In Moz’s most recent search ranking factors survey, the importance of tags (included in “Page Level Keyword & Content-Based Metrics”) is the third-most influential ranking factor group.
H1s are usually the most visually notable content on the page.
H1s aren’t a big secret. The fact is, just about anyone who knows anything about SEO or HTML is using them.
80% of the first-page search results in Google
Every page needs only 1 h1 tag. There is no reason to use more than a single h1 tag.
Your h1 tag will usually be the name of the product or the page or collection name. Make these tags count by using keywords you are trying to be ranked for in google.